About Us

PCI and Industry associates - led by Jon Parker

Parker Collision Intelligence (PCI) and our global associates specialise in the repair and insurance industry, led by Jon Parker, a 35-year industry veteran and the architect of the Bodyshop Revolution.ai collision operating system.

We also work with like-minded contracted associates - individuals or organisations because relationships have built up over the years from trust, their values and performance. For global reach and occasional need for on-site work, we sometimes require additional areas of specialism and support to deliver high-performance solutions.

Jon's experience includes:

Industry Leadership: Transformed a 10-site MSO into the UK's 3rd largest MSO ($90m turnover) organically building to 38 new bodyshop sites in under four years, employing 520 collision professionals.

Industry-Leading Performance: Achieved sub-3-day average K2K across 30,000+ annual repairs with a 4.9/5 Trustpilot rating from 11,000+ reviews. Strongest UK recorded EBITDA in sector.

Global Implementation: Successfully implemented reduced friction from TOC-based systems for insurers and repairers across Europe, North America, the Middle East, and Australia.

Theory of Constraints Performance: Recognised to globally lead in the collision field, TOC and Systems thinking, designing the architecture and subsequently enhancing throughput with AI modeling. Demonstrable extraordinary holistic results beyond 'Lean' or traditional collision thinking.

Award-Winning Innovation: Honoured with Bodyshop Magazine’s Outstanding Achievement award for leading the EAST project, which established modern industry estimating and accreditation standards.

Industry Design and Systems Architect: Notable 'firsts' in the industry include - BodyMaster bodyshop management system back in 1989 (800+ sites), Intelligent scale software for global paint brands, Paint-IT which won Bodyshop Magazine's Environment Award, Aud-IT for accurate estimating, Bodyshop Revolution TOC-based O/S and recently LLM enhanced BodyshopRevolution.ai

Parker Collision Intelligence - Operational Velocity... Delivered

Download Jon's Resume for further information about him